Last Updated: February 1, 2026
This Privacy Policy explains how Follow The Spend (operated by Inforah Pvt. Ltd.) (“we,” “our,” or “us”) collects, uses, stores, and protects your information when you interact with our website, products, and services (collectively, the “Services”).
We work with performance marketers, e-commerce brands, and growth teams to implement server-side tracking, multi-touch attribution, and marketing analytics solutions. Because data and trust are at the core of what we do, protecting your privacy is a responsibility we take seriously.
This policy applies when you:
- Visit our website at https://followthespend.com or any pages that link to this Privacy Policy.
- Request a demo, audit, or free website tracking scan.
- Contact us for sales, support, partnerships, or consulting.
- Engage with our content, campaigns, events, or communications.
Questions or concerns?
Reading this policy will help you understand what data we collect, why we collect it, and the choices you have. If you do not agree with our practices, we recommend not using our Services. If you have any questions, feel free to reach out to us at hello@followthespend.com.
Summary of Key Points
This summary highlights the most important parts of our Privacy Policy. You can explore each topic in detail in the sections below.
What personal information do we collect?
When you visit our website, request a consultation, download resources, or use our Services, we may collect certain personal information such as your name, email address, company details, and usage data. The exact data depends on how you interact with Follow The Spend and which features or services you use.
Do we collect sensitive personal data?
No. We do not intentionally collect or process sensitive personal information.
Do we receive information from third parties?
In some cases, we may receive limited information from tools we use for analytics, marketing, or CRM (for example, when you book a call via a scheduling tool or interact with our ads). We do not purchase personal data from data brokers.
How do we use your information?
We use your information to:
- Deliver and improve our server-side tracking and attribution services
- Communicate with you about demos, onboarding, support, and updates
- Provide insights, resources, and relevant marketing content
- Maintain security, prevent fraud, and comply with legal obligations
When and with whom do we share your information?
We may share limited information with trusted service providers (such as hosting, analytics, CRM, and communication tools) strictly to operate our business. We do not sell your personal data.
How do we keep your data secure?
We use industry-standard technical and organizational safeguards to protect your data. While no system can be 100% secure, we design our infrastructure and processes with security and privacy-by-design principles—especially important given our focus on server-side tracking and data governance.
What are your privacy rights?
Depending on your location and applicable laws (such as GDPR or similar data protection regulations), you may have rights to access, correct, delete, or restrict how your personal data is used.
How can you exercise your rights?
The easiest way is to contact us at hello@followthespend.com We’ll review and respond to your request in line with applicable data protection laws.
Cookies & Tracking Technologies
We use cookies and similar technologies (such as pixels, server logs, and server-side event tracking) to understand how visitors interact with our website, improve performance, and deliver relevant content. As a company focused on privacy-first measurement and server-side tracking, we design our own tracking approach with the same principles we recommend to our clients: collect only what’s needed, protect user data, and respect user choices.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember preferences, understand how pages are used, and improve user experience. In addition to browser-based cookies, we may also use server-side tracking mechanisms where certain interactions are processed on secure servers rather than relying solely on client-side scripts in your browser.
How we use cookies and tracking technologies
We use cookies and tracking tools for the following purposes:
- Essential / Functional
These are necessary for the website to function properly (for example, basic security, page navigation, and form submissions). - Analytics & Performance
These help us understand how visitors use our website (e.g., which pages are visited, how long users stay, or where users drop off). We use this data to improve website performance, content clarity, and user experience.
Where possible, we design analytics in a privacy-aware way, such as minimizing personal data, applying anonymization, and using server-side tracking setups that reduce unnecessary data exposure in the browser. - Marketing & Communications
We may use cookies or similar technologies to understand the effectiveness of our marketing campaigns (for example, whether a visitor came from a LinkedIn post or a search campaign). This helps us improve our messaging and reach relevant audiences more effectively. We do not use cookies to sell personal data.
Server-side tracking & privacy
Unlike traditional client-side tracking that sends data directly from your browser to multiple third-party platforms, server-side tracking routes certain events through secure servers first. This approach can:
- Reduce exposure of user data to unnecessary third parties
- Provide better control over what data is shared and with whom
- Support compliance with privacy and consent preferences
- Improve data quality and reliability
Our own implementation follows these principles, and we encourage our clients to adopt the same privacy-first approach to measurement.
Your choices & consent
Depending on your location and applicable laws, you may see a cookie consent banner or preference center when you visit our site. You can choose to:
- Accept or decline non-essential cookies
- Update your cookie preferences at any time
- Configure your browser to block or delete cookies
Please note that disabling certain cookies may impact how parts of the website function or how smoothly your experience feels.
Third-party tools
We may use trusted third-party services for analytics, hosting, CRM, or marketing automation. These providers may set their own cookies or use similar technologies on our behalf. We carefully select partners that align with modern privacy and security standards and limit data sharing to what is necessary to operate our Services.
Updates to this section
As privacy regulations, technologies, and our own products evolve, we may update how we use cookies and tracking technologies. Any significant changes will be reflected in this Privacy Policy.