FTS

Server-Side Tracking

Stop Losing Data.
Switch to Server-Side Tracking.

Stop guessing. Start tracking. Win back the 30–40% of data you’re missing with server-side tracking.

 

Complete Data.
Confident Marketing.

30 conversions in meta, 80 in GA4 and 130 in CRM feels relatable? Server-side tracking turns broken, incomplete tracking into a dependable source of truth for your ad performance. It reduces data lost to ad blockers and cookie issues, so you see more of your real conversions, optimize with confidence, and get better results from the same budget.

Higher Data Accuracy

Higher Data Accuracy

Ensure key user actions are recorded reliably, even when traditional tracking is blocked or restricted by privacy controls.
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Robust Attribution

Robust Attribution

Send high-quality conversion signals directly into Meta, Google, and LinkedIn through CAPI to improve matching, enhance algorithm learning, and drive more efficient optimizations.

Intelligent Tracking

Intelligent Tracking

Outsmart ad blockers, Intelligent Tracking Prevention, and cookie blocks with server-side methods that safeguard your data against all common disruptions.
 

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Complete Visibility with 100% Conversion Coverage.

Capture each user interaction and reveal the entire customer journey.

1

Connect

Connect actions to visitors for clearer attribution.

2

Captures

Server-side tracking that captures events without a miss.

3

Unveil

Unveil every step of the customer path with end-to-end visibility across all touchpoints.

4

Monitor

Monitor all conversions whether they occur online or offline to ensure nothing slips through.

5

Integrate

Integrate data from CRMs and backend platforms to display offline events within the journey.

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Campaign Optimization on Steroids.

Maximum campaign & ad spend optimization with Conversion API’s

Simple rule:

Simple rule:

Simple rule: Garbage-in Garbage-out - sending accurate conversions data to ad platforms should be priority.

Complete conversion

Complete conversion

Complete conversion data push to platforms creates the accurate picture rather than fuzzy match.

Robust and accurate conversions

Robust and accurate conversions

Robust and accurate conversions tracking means less & less ad spend wasted.

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Precision at the Source: Close data gaps with
robust server-side tracking.